Supporting Vehicle Ownership Lifecycle for OEMs

As a long-time partner of many OEMs in the automotive industry, we’ve developed systems to support and enhance the entire vehicle ownership lifecycle. Our processes will let you deliver marketing materials to dealerships on-demand, reach your most valuable customers with personalized attention, and make it easier to manage recalls, warranties, test drives, and more. When it comes to global brands, smart optimizations translate to huge amounts of revenue gained or expenses reduced – and our experts are ready to make a custom plan for you.

Our CX Solutions

Treasure Performance – Customer Data Platform

Richer customer data and native AI modeling to create personalized messaging and support for consumers
Deeper audience demographics, behavior mapping, and buying habits
Actionable insights from real-time data and customer actions
Predictive AI performance enhancements
Customer profiling and propensity scoring
Audience segmentation
Variable, personalized messaging
Customizable reporting and dashboards

On Demand Fulfillment

On demand print collateral for dealers
2-day shipping
Multiple distribution and sales channel management
Decreased processing time
Parts and materials distribution solutions
Dozens of delivery centers around the country to fulfill orders faster
Sampling & kitting services
Insight-driven inventory planning
Operational scaling up or down as needed

Back Office Support

Document handling and management
Quick and meticulous data entry
Smart AI automations for faster information processing
Quality assurance monitoring
Secure data handling
Data deduplication
Staff forecasting and management

Customer Acquisition & Retention

Individualized customer communications
Omnichannel brand presence and support
Propensity insights from our powerful CDP, Treasure Performance
Individualized outreach strategies and messaging
Sophisticated sales training and ongoing associate coaching
Post-service follow up communications
Customer satisfaction analysis
Customer loyalty and retention support

Customer Care

Test drives and service center appointment management
24/7 customer service coverage
Onshore, nearshore, and offshore options that let you scale as needed with the most effective associates in the most desirable locations
Multilingual support and AI-powered accent neutralization for enhanced communication
Cross-channel customer service, including email, social media, chat and phone
Self-service options, including structured chat and generative AI applications
Call routing and multi-tier call handling
Technical support for websites and apps
Six Sigma-Certified associates and team leads

CX Solutions for Automotive

Recall Management

Recall strategy and development planning
Recall journey mapping and campaign design
Multichannel, multi-touch recall outreach
Recall customer support
NHTSA recall result compilation

Dealer Support

Dealer marketing support
Dealer test drive management
Dealer service appointment management
Dealer extended warranty sales support

OEM Extended Warranty

Marketing support
Lead development
Sales acquisition
Warranty customer support
Parts distribution

Case Studies

A Global SUV Brand

Our client wanted to support sales by ensuring their dealers had the catalog supplies they needed while reducing unnecessary costs. Through the creation of an allocation website, we allowed dealers to adjust the amounts of collateral requested to fit their unique needs, and we added a Just-in-Time print application that let them print small runs in between orders. The program resulted in 95% dealer utilization and more than $750,000 in annual savings.

An International Automotive Manufacturer

To increase showroom traffic, vehicle sales, and service appointments, our client wanted to create a new outreach program they could manage through an online portal. We designed a sophisticated CRM application that automated prospect and customer list management, personalized direct mail and email communications, and processed dealer requests for materials within 48 hours. The program produces 20 million pieces of direct mail annually, and created a 7% incremental sales lift, with 90% of all dealers participating.

Let's Connect

All businesses are different. Get in touch and we’ll connect you with a real person who can put together a customized plan to meet your needs.

Automotive

Give dealers and drivers more responsive service