Overview
A global SUV brand needed a more efficient way to distribute print collateral to its dealer network while reducing costs and waste.
The Challenge
The company wanted to improve how dealers accessed marketing materials and gain better control over collateral allocation across its network.
The Solution
Qualfon developed:
- An allocation website that enabled dealers to adjust collateral quantities based on their needs.
- A Just-in-Time print application that allowed dealers to order materials between regularly scheduled print runs.
The Results
- 95% dealer utilization of the allocation website.
- More than $750,000 in annual savings.
About Qualfon
Qualfon is a global BPO provider of omnichannel customer experience and business support solutions with locations on several continents. We are an agile partner specializing in call center support, revenue growth, and marketing services committed to serving our clients and their customers throughout the customer journey.
Learn more about Qualfon’s Lead Generation and Direct Mail & Print Services.
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