Overview
An insurance provider wanted to better engage and support more than 10,000 independent agents to drive underwriting activity and participation in corporate marketing programs.
The Challenge
The client needed a way for independent agents to execute local marketing campaigns, access customized materials, and manage corporate-sponsored marketing initiatives.
The Solution
Qualfon developed and hosted a web-based Marketing Solutions Center that enabled agents to:
- Execute multichannel marketing campaigns.
- Order customized collateral and premiums.
- Manage local marketing programs.
- Access on-demand marketing support.
The Results
- More than $100 million in written premiums.
- Achieved 90% of targeted agent participation in the first year.
About Qualfon
Qualfon is a global BPO provider of omnichannel customer experience and business support solutions with locations on several continents. We are an agile partner specializing in call center support, revenue growth, and marketing services committed to serving our clients and their customers throughout the customer journey.
Learn more about Qualfon’s Lead Generation and Direct Mail & Print Services.
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