Our Solution
- Improved single/multi-brand sort sequence to gain collation efficiency
- Redesigned cover letter to also serve as custom pick list
- Consolidated items to simplify insertion process & print on demand
- Mail via DHL solution to increase speed to market
Results
Save $50,000 per year on offset print, storage, freight
$
0
k
Save $200,000 per year on postage
$
0
k
Faster delivery time to HCPs
Featured Case Study
Cutting Direct Mail Costs by 15% for an Automotive Marketing Appreciation Program
A global marketing and advertising technology agency needed a fulfillment partner for a monthly customer appreciation program on behalf of a major U.S. automotive manufacturer. Each new car buyer receives a paint pen matched to the exact color of their vehicle, packaged with a branded letter and a coupon for service at their dealership. Qualfon designed and managed the entire operation from a single location, delivering zero-defect production through the program's first two monthly mailings while reducing execution costs by 15%.
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A global marketing and advertising technology agency needed a fulfillment partner for a monthly customer appreciation program on behalf of a major U.S. automotive manufacturer. Each new car buyer receives a paint pen matched to the exact color of their vehicle, packaged with a branded letter and a coupon for service at their dealership. Qualfon designed and managed the entire operation from a single location, delivering zero-defect production through the program's first two monthly mailings while reducing execution costs by 15%.